The World Wide Web must quickly become a mainstay of your marketing strategy if you’re in business.
The World Wide Web is just that: World Wide, and now customers will be looking at you from around the world! However, a good site will build visibility in the community as well.
The Internet is a different animal in that people actively come to a Web site. If you want them to come back, you need to give them a reason. It must be
well organized, easily navigable and offer something to catch their interest. If it isn’t, they simply click through to another site.
Two-way communications is the future of Internet business sites. The customer can see your site, read, save and/or print the information. Great, but he
needs a way to communicate with you. The site must be ‘interactive’. And be aware, we are moving away from the fax and into e-mail. E-mail is very quick and efficient and costs nothing. It is a basic part of the
World Wide Web. Nearly 65 percent of the U.S. population (approximately 205 million adults 16 and over) use e-mail today. There are more than 342 million email accounts in the U.S. E-mail customer response
(interactive) forms must be a part of your Web marketing strategy.
The number of people with Internet e-mail access worldwide will grow
to 750 million in the next year, up from 500 million today. Note: 77 percent of online users used e-mail in the last month and 71 percent of online users check their e-mail daily. But take a look at what’s coming.....if not already here.....
Two-way telephone communication is available via the Internet with available software, and without long distance charges. Wireless devices (cell phones,
PDAs, etc.) are the fastest growing segment of communication. Video is also available as a communication tool if both people have the hardware and software--also without line charges. And, two-way video
communication can be used to see and talk to customers anywhere in the world...live! These important attractions should not be taken lightly, and should be a part of your overall marketing strategy. There is
opportunity here to gain ground on the competition.
Now, on to Web presence. Attracting customers to your Web site and getting them to come back should be a primary goal of any good marketing plan.
q Here are important things to consider.
Define the Web site objectives and audience.
An interactive site is a must--your customers must be able to interact with you.
Getting the site listed on major search engines and directories.
Aggressively promote your Web site, especially to regular customers.
Remember, content is king, it brings customers back.
Measure and make changes to keep up with your customers needs.
Developing new and exciting services for your customers
We appreciate the opportunity to serve your Internet needs, call us today!
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